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PROJECT PETALIQ

Synopsis

Beauty and skincare have a special place in our day to day lives. We always strive to make ourselves look better and occasionally pamper ourselves like we rightly deserve. With Petaliq, we at Absolute'i had a very specific vision. We envisioned a beauty, skincare, body and haircare brand that provides an experience that is natural, organic and chemical-free. Petaliq's artisanal quality products are beautifully formulated for all skin, body and hair types.

Industry

Beauty, Skincare, Body, Haircare

Sphere of Work

    1. Building the brand architecture

    2. Constructing brand identity

    3. Brand Positioning

    4. Website

    5. Digital Marketing

    6. Packaging for a wide range of products
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32

Products Created

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60 Days

Time Needed

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3

Platforms Launched

Nomenclature

BRAND NAME

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Petaliq is combined using the words 'petal' and 'biologique' which means organic. The aim of the brand is to provide a quality organic skincare range to the customers.

TAGLINE

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Customers using these products will step into new ways of embracing themselves by using products with no harmful chemicals, that will do wonders for them. The tagline suggests itself as beautiful but also the 'new' version of themselves that customers will explore.

Obstacle

- To create a unique brand identity to help stand out in the beauty and skincare market.

- Promote and strategize the products with a well-crafted plan.

- Launching on major selling platforms and driving it well through platform integration.

Corollary

- Absolute'i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.

- Conceptually created a website and brand presence that catches the audience's eye.

- Delivered the project promptly, met client's expectations and launched successfully.

Brand DNA

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  • BRAND'S TONE OF VOICE

Together Empowering + Uplifting + Rooted approach form the perfect combination of the tone of voice we wish to establish for Petaliq.

  • BRAND POSITIONING

To bring forth the best of beauty, wellness, and body care through natural, organic, and handmade artisanal products.

CORE VALUES

Making of the Identity

  • RESEARCH - Moodboard

  • COLOR PALETTE

  • BRAND TYPOGRAPHY

  • LOGO RESEARCH

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  • COLOR WEIGHTAGE

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  • PATTERN RESEARCH

FINAL PATTERN

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FINAL IDENTITY

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  • BRAND COLLATERALS

  • BRAND PACKAGING

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