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PROJECT MAGICWIPE

Synopsis

With chai running in our veins we at Absolute'i worked on the perfect cleaning equipment. Cleaning should be therapeutic and hassle-free, and with MagicWipe it will be. With MagicWipe sponge and water, you can clean every crevice. Given such a brilliant product, building an identity was crucial. Absolute'i focussed on intricately constructing the brand's personality, showcasing the genius product and the brand's recall value.

Industry

Industrial & Household cleaning equipment

Sphere of Work

    1. Designing a unique identity for the sponge with a premium look and texture.

    2. Designing, packaging and conducting Product Shoot - Videography and Photography.

    3. Launching the product on various online platforms and the website.

    4. Online integration of Amazon and Flipkart.
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1

Products Created

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60 Days

Time Needed

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2

Platforms Launched

Nomenclature

BRAND NAME

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Combined with using the words magic and wipe, the name conveys the uniqueness the product has. It gives a feel of a cleaning product like never before. Magic also imparts that the product will give fine results and convey confidence. Particularly referred to wipe as to show the action of product use. Catchy and easily pronunciation is added advantage. The concept of the brand presents a revolutionary cleaning sponge that offers the perfect finish which is not less than magic. All this with just the use of water.

TAGLINE

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MagicWipe envisions providing efficient and affordable cleaning solutions. And aims to bring innovative foam technology to the urban demographic, expanding their horizons. The tagline for the brand should be catchy, increase the brand's recall value and be meaningful, which describes the brand's values in the best way possible. Idea is to increase the brand recall value by clearly passing the message on what the product does. It simply cleans it all!

Obstacle

- Creating an identity that builds a strong foundation for the brand.

- Launching B2B products in the B2C segment.

- Creating awareness for the new segment.

Corollary

- Increased in the recall value of the product with concrete identity.

- Increased brand awareness.

- Increased website footfall and sales.

Brand DNA

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  • BRAND'S TONE OF VOICE

Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for MagicWipe.

  • BRAND POSITIONING

To provide trusted, affordable, and quality cleaning solutions for your house and car. To be the go-to name for sponge and technical solutions.

CORE VALUES

Making of the Identity

  • RESEARCH - Moodboard

  • COLOR PALETTE

  • BRAND TYPOGRAPHY

  • LOGO RESEARCH

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  • COLOR WEIGHTAGE

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  • PATTERN RESEARCH

FINAL PATTERN

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FINAL IDENTITY

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  • BRAND COLLATERALS

  • BRAND PACKAGING

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