After many cups of coffee at the Absolute'i headquarters, we came up with a strategy to help change the perception of Cannabis. This plant has garnered quite a reputation for itself, being portrayed as a harmful drug. Having said that, we hadn't seen many people talk about the plant's medicinal possessions. This sacred plant, as depicted in Vedas can be utilised to improve one's quality of life. After many late nights and abysmal research into CBD, Cannavedic's brand perception, visual communication and brand identity were conceived. The products launched by this brand aim to help relieve pain, alleviate stress and aggravate better sleep.
Health, Wellness, CBD
Sphere of Work
- 1. Building the crux of the brand
2. Brand Positioning
6. Digital Marketing
"Canna" is derived from Cannabis and "Vedic" from the Vedas. The brand uses Cannabis, which was considered a sacred plant in Vedas to treat anxiety, relieve pain, stress, along with many other beneficial usages.
The tagline tie in perfectly with the logo and the personality of the brand, promoting the quality of health and life.
Creating an identity that is unique and educating, to help create CBD awareness across the country.
Cannavedic being a Cannabis supplement brand came with a plethora of societal misbeliefs. Projecting them the right way, as to not offend the audience and create the appropriate knowledge stream was one of the biggest challenges.
With the huge scope of construction and marketing, Cannavedic was to be launched on their website and websites related to their sector.
Absolute'i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.
Conceptually created a website and brand presence that will be appealing and educating to the audience. Promoted accurate knowledge and helped the brand stand in a way that helps create good brand recognition.
Absolute'i managed to deliver the project promptly while meeting the client's goals and requirements and building its foundation identity.
BRAND'S TONE OF VOICE
Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for Cannavedic.
To educate people about the health benefits of cannabis - the sacred plant that can heal the most simple yet complicated health issues, by providing affordable plant-based health supplements.
Making of the Identity
RESEARCH - Moodboard